2008년 03월 05일

Buzz around my Coke Zero Taste infringement campaign

http://www.nytimes.com/2007/03/05/business/media/05adcol.html

http://www.usatoday.com/money/advertising/adtrack/2007-10-28-coke-zero_N.htm

http://www.iht.com/articles/2007/03/05/business/adco.php

http://lawprofessors.typepad.com/legal_profession/2007/03/coke_zero_comme.html

http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003556821




by dayoung | 2008/03/05 12:47 | buzz around my work | 트랙백(54)

2008년 03월 05일

Coke Zero - Taste Infringement campaign


Coca-Cola Taste Infringement campaign
2 actors posed as Coca-Cola executives try to build a case against Coke Zero, for “taste infringement”. This campaign showed actual lawyers being funked to build a case against Coke zero for “Taste Infrignement”





TVs











Stop Coke Zero Campaign
Two actors posed as Coca-Cola executives and conducted an anti-Coke Zero campaign in the lobby of Coca-Cola headquarters. Armed with authentic ID badges, business cards, email adresses and phone extensions they met face     to face with unsuspecting coworkers and urged them to do their part to stop Coke Zero from stealing the taste of Coke.










Stop Coke Zero at My Coke Fest







Covet & Yourminy Campaign
If Coke Zero tastes like Coke, consumers might get the two confused. Enter "Covet & Yourminy," a fictitious law firm created to spearhead a class action lawsuit against the Coca-Cola company for "taste confusion." Mimicking the modest media budget a small but hungry law firm might have at its disposal, we ran bus shelter ad, truck wrap, and fractional print ads in the back of magazines, all of which drove consumers to a Covet & Yourminy 800 number and website, where tens of thousands filed entertaining "claims" against the Coca-Cola company.






Sue a Friend website






by dayoung | 2008/03/05 09:00 | dayoung's portfolio | 트랙백(45)

2008년 03월 05일

VW Touareg - Print campaigns







by dayoung | 2008/03/05 08:57 | dayoung's portfolio | 트랙백(45)

2008년 03월 05일

VW - Product design

coming soon

by dayoung | 2008/03/05 08:51 | dayoung's portfolio | 트랙백(25)

2008년 03월 05일

VW Jetta - Safe Happens campaign


Shopping cart banner
Click here to launch banner
Users are surprised when a Jetta rolls up, tilling the banner, andcausing the shopping cart icon from the adjacent Amazon.com banner toroll into the front of the Jetta. A surprise with a message.





Pull-down crash banner
Click here to launch banner
In the Pull-DownCrash Banner, enticed by thrilling vacations like Sharking Hunting,viewers are given a surprise demonstration of the safety features of aJetta.






Lamp pole
To demonstrate Jetta’s four star crash test rating, we strapped an actual street lamp to the hood and drove around highly populated areas.




Shopping cart
Grocery shopper usually return their carts by pushing it hard towards the Rethrun Carts board. To demonstrate Jetta’s five star side crash test rating, we bought a space on the Return Carts board and showed the side view of Jetta.

by dayoung | 2008/03/05 08:50 | dayoung's portfolio | 트랙백(63)

2008년 03월 05일

Coke Zero - Fantasy Fever Website







Victory dance
Click here to launch creative
We played into the competitive nature of fantasyfootball by giving people the ability to mock their opponents with avictory dance. This interactive microsite gave users the ability to upload theirphoto, place it onto a football player’s body, choreograph a victorydance and then send it to their opponents.








Fan card
Click here to launch creative
We tapped into the competitive spirit of fantasy football and createdthis interactive microsite which gave people the ability to participatein a little unsportsmanlike trash talk. Users could write a messageinto the message box, see it displayed by the fans then email it totheir opponents.





by dayoung | 2008/03/05 08:47 | dayoung's portfolio | 트랙백(44)

2008년 03월 03일

VW Eos - Print campaign

by dayoung | 2008/03/03 15:15 | dayoung's portfolio

2008년 03월 03일

Pearl Izumi - Print campaign

by dayoung | 2008/03/03 14:38 | dayoung's portfolio

2008년 03월 03일

Burger King UK

by dayoung | 2008/03/03 14:22 | dayoung's portfolio

2008년 03월 03일

Sprite - Sublymonal campaign

Part of Sublymonal campaign



SUBLYMONAL PENDULUM
To embed the new look of Sprite and to introduce this brand new messaging science, a giant can was attached to a pendulum,
put on a billboard and swung back and forth, day and night.




SUBLYMONAL LENTICULAR
To embed the new look of Sprite, a 3-stage lenticular was placed in and around malls to allow the can to evolve right before a viewer’s eyes.
A green downloading bar left no doubt that the Sublymonal message was complete.



SUBLYMONAL BUS WRAPS
In the interest of embedding Lymon in people’s minds, city bus wraps became Sublymonal messaging vehicles,
while onlookers were directed to stare at the new spinning Lymon icon affixed to the hubcaps.




SUBLYMONAL POINT OF SALE
Stickers were placed on floors and ceilings in front of convenience store coolers, instructing contrarian teens what NOT to do.
Of course, one glance at the hovering Lymon icon was enough to make the Sublymonal Message complete.



MAGNETIC SUBLYMONAL INTERVENTION DEVICE
The first step in embedding Lymon into people’s minds was a magnetized version of the new Lymon icon that was inserted into magazines.
Copy encouraged them to place it on their fridge as a reminder of what to reach for when browsing the fridge.
Below the icon was a handy step-by-step guide detailing each emotion one should succumb to when viewing the new icon.

by dayoung | 2008/03/03 14:14 | dayoung's portfolio

2008년 03월 03일

resume

by dayoung | 2008/03/03 11:52 | resume

2008년 03월 03일

Contact info

hi, please contact me at

dayoungewart@yahoo.com

or call me at 720.205.8582

also you can find me at facebook.com. just look for dayoung ewart (there's only one dayoung ewart in facebook. well, i figure..)

by dayoung | 2008/03/03 09:59 | contact

◀ 이전 페이지          다음 페이지 ▶