2008년 03월 03일
Sprite - Sublymonal campaign
Part of Sublymonal campaign
SUBLYMONAL LENTICULAR
To embed the new look of Sprite, a 3-stage lenticular was placed in and around malls to allow the can to evolve right before a viewer’s eyes.
A green downloading bar left no doubt that the Sublymonal message was complete.
SUBLYMONAL BUS WRAPS
In the interest of embedding Lymon in people’s minds, city bus wraps became Sublymonal messaging vehicles,
while onlookers were directed to stare at the new spinning Lymon icon affixed to the hubcaps.
SUBLYMONAL POINT OF SALE
Stickers were placed on floors and ceilings in front of convenience store coolers, instructing contrarian teens what NOT to do.
Of course, one glance at the hovering Lymon icon was enough to make the Sublymonal Message complete.
MAGNETIC SUBLYMONAL INTERVENTION DEVICE
SUBLYMONAL PENDULUM
To embed the new look of Sprite and to introduce this brand new messaging science, a giant can was attached to a pendulum,
put on a billboard and swung back and forth, day and night.
To embed the new look of Sprite and to introduce this brand new messaging science, a giant can was attached to a pendulum,
put on a billboard and swung back and forth, day and night.
To embed the new look of Sprite, a 3-stage lenticular was placed in and around malls to allow the can to evolve right before a viewer’s eyes.
A green downloading bar left no doubt that the Sublymonal message was complete.
In the interest of embedding Lymon in people’s minds, city bus wraps became Sublymonal messaging vehicles,
while onlookers were directed to stare at the new spinning Lymon icon affixed to the hubcaps.
Stickers were placed on floors and ceilings in front of convenience store coolers, instructing contrarian teens what NOT to do.
Of course, one glance at the hovering Lymon icon was enough to make the Sublymonal Message complete.
The first step in embedding Lymon into people’s minds was a magnetized version of the new Lymon icon that was inserted into magazines.
Copy encouraged them to place it on their fridge as a reminder of what to reach for when browsing the fridge.
Below the icon was a handy step-by-step guide detailing each emotion one should succumb to when viewing the new icon.
Copy encouraged them to place it on their fridge as a reminder of what to reach for when browsing the fridge.
Below the icon was a handy step-by-step guide detailing each emotion one should succumb to when viewing the new icon.
# by | 2008/03/03 14:14 | dayoung's portfolio
