2008년 03월 05일

VW Jetta - Safe Happens campaign


Shopping cart banner
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Users are surprised when a Jetta rolls up, tilling the banner, andcausing the shopping cart icon from the adjacent Amazon.com banner toroll into the front of the Jetta. A surprise with a message.





Pull-down crash banner
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In the Pull-DownCrash Banner, enticed by thrilling vacations like Sharking Hunting,viewers are given a surprise demonstration of the safety features of aJetta.






Lamp pole
To demonstrate Jetta’s four star crash test rating, we strapped an actual street lamp to the hood and drove around highly populated areas.




Shopping cart
Grocery shopper usually return their carts by pushing it hard towards the Rethrun Carts board. To demonstrate Jetta’s five star side crash test rating, we bought a space on the Return Carts board and showed the side view of Jetta.

by dayoung | 2008/03/05 08:50 | dayoung's portfolio | 트랙백(63)

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