2008년 03월 05일
Coke Zero - Taste Infringement campaign
Coca-Cola Taste Infringement campaign
2 actors posed as Coca-Cola executives try to build a case against Coke Zero, for “taste infringement”. This campaign showed actual lawyers being funked to build a case against Coke zero for “Taste Infrignement”
2 actors posed as Coca-Cola executives try to build a case against Coke Zero, for “taste infringement”. This campaign showed actual lawyers being funked to build a case against Coke zero for “Taste Infrignement”
TVs
Stop Coke Zero Campaign
Two actors posed as Coca-Cola executives and conducted an anti-Coke Zero campaign in the lobby of Coca-Cola headquarters. Armed with authentic ID badges, business cards, email adresses and phone extensions they met face to face with unsuspecting coworkers and urged them to do their part to stop Coke Zero from stealing the taste of Coke.
Stop Coke Zero at My Coke Fest
Covet & Yourminy Campaign
If Coke Zero tastes like Coke, consumers might get the two confused. Enter "Covet & Yourminy," a fictitious law firm created to spearhead a class action lawsuit against the Coca-Cola company for "taste confusion." Mimicking the modest media budget a small but hungry law firm might have at its disposal, we ran bus shelter ad, truck wrap, and fractional print ads in the back of magazines, all of which drove consumers to a Covet & Yourminy 800 number and website, where tens of thousands filed entertaining "claims" against the Coca-Cola company.
# by | 2008/03/05 09:00 | dayoung's portfolio | 트랙백(45)
☞ 내 이글루에 이 글과 관련된 글 쓰기 (트랙백 보내기) [도움말]
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